Aston Martin is bringing back its Lagonda brand as an emissions-free sub-brand with its first vehicle being an all-electric SUV. By stating that Lagonda will be an emissions-free brand instead of labeling it as an electric company, Aston Martin is intelligently leaving itself open to different kinds of propulsions systems. So it’ll be interesting to see where they end up taking the brand and the technologies they push with.
As always we can’t wait to see what comes rolling out of the Aston Martin factory and if you’d like to get a taste of what they have to offer yourself don’t forget to check out our Aston Martin line by CLICKING HERE.
In reviving one of the most iconic names in motoring, we have created a unique opportunity, one that allows us to cast aside an inherited 20th-century approach and instead design cars around 21st-century demands and desires. The Lagonda SUV is the first of its kind: a spacious, high-performance 4x4 that successfully reconciles a love of technology, luxury and style.
said Aston Martin President and CEO Dr. Andy Palmer.